Valparaiso Department of Parks and Recreation

Business Challenge

The VDP&R needed to drive revenue for the department.

AC Incorporated was presented with the challenge to make Valparaiso Parks the destination of choice for entertainment and recreation by enhancing the VDP&R "experience."

Results

Defined and crafted a new brand identity.

Developed a marketing plan that resulted in a 10% cost savings and an increase in reach and frequency.

Segmented the customer base for more targeted, relevant messaging.

Drove an increase in program participation.